2 out of 3 Cinnamon samples tested failed

EU Commission Exposes Widespread Cinnamon Fraud: Why 66% of Samples Failed Safety & Quality Tests

Mike de Livera

Imagine this. You paid a premium price for quality Cinnamon and got not exactly what you expected. Yes, there's a solid chance that cinnamon in your pantry is not what you think it is. And the worst part? It could be putting your health at risk.

A bombshell new investigation by the European Commission's Joint Research Centre just revealed that over 66% of cinnamon samples tested failed international standards, contained safety hazards, or were suspected of outright fraud.

We're not talking about minor quality issues. The EU's top scientists found dangerous heavy metals, toxic coumarin levels, and widespread substitution where cheap, inferior cinnamon was sold as premium.

"This isn't just about getting what you pay for—it's about getting what's safe."
— Mike de Livera, DRUERA COO

This article breaks down exactly what the EU Commission uncovered, what these findings mean for your family's health, and—most importantly—how you can protect yourself while still enjoying cinnamon's benefits.

Nine point six percent of the samples were above the Lead levels

 

The JRC Investigation - Unpacking the Alarming Findings

What the European Commission's Scientists Uncovered

This wasn't some random internet survey or quick quality check. The Joint Research Centre (JRC) - the European Commission's own science and knowledge service - conducted a rigorous, months-long forensic investigation. 

They analyzed 104 cinnamon samples purchased from retailers across 10+ EU countries, plus the UK and Serbia. This was serious science, using four different advanced screening methods to detect everything from heavy metals to botanical fraud.

The results? Frankly, they're shocking.

Here's what the scientists found:

  • 66% Failure Rate: Nearly 2 out of 3 cinnamon products had serious problems. That's not just "poor quality" - that's a systemic breakdown in the spice supply chain.

 

  • Lead Contamination: The study found that a shocking 9.6% of samples contained illegal levels of lead, exceeding the EU's strict 2 mg/kg safety limit. 

 

  • Toxic Coumarin Levels: In 30% samples, coumarin levels were so high that scientists actually flagged them as “potentially hazardous for children.” That’s not a minor note in a footnote — that’s a public health red flag. For context, Cassia cinnamon naturally carries up to 250 times more coumarin than true Ceylon.

  • Fraudulent Substitution: About 9% of products labeled “Ceylon cinnamon” were straight-up imposters — cheap Cassia sold under a premium name. That’s not confusion. That’s deception.

  • Quality Failures: Another 21% of samples didn’t even meet basic quality standards. Why? High “total ash content.” Translation: dirt, sand, or leftover tree parts that should never make it into your spice jar — like leaves, roots, or bark fragments. You're literally paying for cinnamon and getting filler.
Nine percent of the samples were fraud or deception


"When even the 'premium' products are failing basic safety tests, you know there's a fundamental problem with how spices reach our kitchens."
— Mike de Livera, DRUERA COO


The study's conclusion says it all: "The high rate of irregular cinnamon samples in the European market indicates that attention should be paid to the situation by all stakeholders."


Translation: The cinnamon supply chain is broken, and consumers are paying the price.

"Cinnamon Fraud" - What Does It Actually Mean for You?

From Economic Rip-Off to Health Risk: The Real Impact of Fake Spices

So what do these scientific findings actually mean for your kitchen? Let's break it down from "annoying" to "dangerous."

The Economic Fraud: You're Being Overcharged

At the most basic level, this is a straight-up rip-off. When you pay premium prices for Ceylon cinnamon but receive cheap Cassia, you're being robbed. Cassia costs a fraction of what true Ceylon commands because it's mass-produced with minimal quality control.


"Paying for Ceylon and getting Cassia is like ordering filet mignon and being served hamburger—then charged for steak."
— Mike de Livera, DRUERA COO


This isn't just a minor issue; it's economic fraud. Consumers are being charged a premium for a product they aren't receiving, a problem that explains why true Ceylon cinnamon is justifiably 10 more expensive than its common substitute.

30% of Cinnamon samples tested in the EU had high coumarin levels

The Quality Fraud: What "Total Ash" Really Means

That "high total ash content" the scientists found? Let's translate: it means you're getting cinnamon diluted with garbage. We're talking:


  • Ground-up leaves and outer bark (the less flavorful parts)

 

  • Actual dirt and sand from poor processing

 

  • Woody stems and non-bark material such as leaf or roots.


"When you see 'high ash content,' think of it as the spice industry's version of cutting drugs with baking soda. It's pure profit-driven dilution."

— Mike de Livera, DRUERA COO

The Health Risks: Where This Gets Serious

Lead Danger: Lead is a potent neurotoxin. It doesn't leave your body and accumulates over time. For children, even small amounts can cause permanent developmental damage and learning disabilities. For pregnant women, it risks fetal brain development.


Coumarin Danger: This natural compound in Cassia cinnamon is directly toxic to your liver. The EU specifically warned that 31 samples posed special risks for children because:


  • Kids have lower body weight

 

  • Their livers are still developing

 

  • Many children regularly eat cinnamon-flavored foods


The study found coumarin levels so high that just a few servings could push a child past safe daily limits. 


The result? Regular consumption


  • Causes liver damage over time

 

  • Is particularly risky for children (as the EU study specifically warned)

 

  • Leads to toxic buildup in the body

 

Connecting the Dots

These aren't isolated problems. They're symptoms of a broken system where transparency is rare and testing is optional. The EU study reveals a supply chain where consumers are literally last to know what they're putting in their bodies.


  1. No transparency about what you're eating
  2. No testing for dangerous contaminants
  3. No accountability when things go wrong


The EU study proves what we've known for years: the global spice trade needs radical transparency, and consumers deserve better.


The DRUERA Solution: A Blueprint for Safe & Authentic Cinnamon

How We Address Every Failure Point Identified by the EU Commission

What the EU uncovered should never happen. But it doesn’t have to. At DRUERA, we built our business from the ground up to eliminate exactly these kinds of risks. Every jar that leaves our hands carries one promise — safety, authenticity, and purity you can trust.

Countering Lead Contamination: Our Zero-Tolerance Rule

“The EU found lead in nearly 10% of samples. We find that unacceptable.”

While some brands test occasionally — or not at all — we test every single harvest for heavy metals, no exceptions. Each batch goes through independent, third-party labs that check for heavy metals down to the decimal.

Our results? 0.00–0.21 ppm for lead — that’s ten times stricter than the EU’s own limit of 2 ppm.

We don’t aim to meet the minimum.

We aim to set a new standard.

Countering Coumarin & Substitution Fraud: Our Single-Origin Guarantee

"The JRC found widespread substitution and dangerous coumarin levels. We eliminate both problems at the source."


Our cinnamon comes from one family farm in Sri Lanka's Kalawana region. It's 100% Cinnamomum verum—the real Ceylon cinnamon. This single-origin approach means:


  1. Zero chance of Cassia substitution
  2. Naturally low coumarin (0.004% vs Cassia's 5%)
  3. Complete traceability from soil to jar


"When you know the farmer's name and the tree's location, 'fraud' becomes impossible. Transparency is our best authentication."
— Mike de Livera, DRUERA COO

Countering Poor Quality: Our Handcrafted Purity

"The study found over 20% of samples failed due to impurities. We consider this basic craftsmanship."


While mass producers grind entire branches, our artisans use only the precious inner bark. 


The result?


  • Minimal ash content (no dirt, no filler)

 

  • Maximum flavor concentration

 

  • Silky-smooth texture, never gritty

 

The Price of Purity: Why Quality Costs More

Yes, our cinnamon costs more than supermarket brands. But here's what you're actually paying for:


  1. Third-party lab testing for every harvest
  2. Single-origin traceability that prevents fraud
  3. Handcrafted processing that eliminates impurities
  4. Fair wages that support traditional artisans


In a market where 66% of products failed basic standards, this isn't a luxury—it's necessity.

This commitment to quality is our promise. When you choose DRUERA, you're choosing cinnamon that is verified, pure, and transparently sourced. Explore our collection of authentic Ceylon Cinnamon and taste the difference that integrity makes.

 

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